وفّر 5٪ من خلال الاشتراك السنوي في مجرة واحصل على تصفح لا محدود لأفضل محتوى عربي على الإنترنت.
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هي أداة تحليلات الويب وتُستخدم لتتبع وتحليل أداء مواقع الويب أو التطبيقات من خلالها، إذ توفّر إمكانية الوصول إلى مجموعة واسعة من البيانات والتقارير حول حركة مرور المواقع وسلوك زوارها.
تحصل تحليلات جوجل على بيانات المستخدم من كل زائر لموقع الويب باستخدام الشيفرة البرمجية للصفحة وملفات تعريف الارتباط "الكوكيز"، بحيث يتم إدخال علامة جافا سكريبت في رمز كل صفحة.
تعمل هذه الشيفرة البرمجية في متصفح الويب لكل زائر، وتجمع البيانات وترسلها إلى أحد خوادم جمع البيانات في جوجل، بعد ذلك تقوم بإنشاء تقارير قابلة للتخصيص لتتبع البيانات وتمثيلها مثل عدد المستخدمين ومعدلات الارتداد ومتوسط مدة الجلسة حسب القناة، ومشاهدة الصفحة وتتبع الأهداف.
تمكن تحليلات جوجل المستخدمين من تتبع ما يصل إلى 200 مقياس مختلف لقياس أداء مواقعهم الإلكترونية. إليك بعض المقاييس الأكثر شيوعاً:
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